Facts, figures, and rules on electronic cigarettes

Electronic nicotine delivery systems (ENDS) are another term for e-cigarettes. There are a variety of terms for these goods, including e-cigarettes and vape pens, as well as “mods” and “tanks.” To make things simple, we will refer to all of these items as “e-cigarettes” throughout this reference book.IQOS debut in the USA: Philip Morris International's heated tobacco device  introduced in Atlanta, Georgia | Tobacco Control

Tobacco products that are heated for smoking

A host of inventive new products from tobacco companies have emerged in the last several years, including e-cigarettes and other devices that heat tobacco instead of burning it. Tobacco heating systems were approved for commercial use in the United States by the FDA in 2019, and Philip Morris International’s IQOS system was the first to be approved. Even while manufacturers of heating tobacco devices claim that their products are less harmful than normal cigarettes, the data supporting this claim is scant and much of the research that has been published has been undertaken by tobacco industry experts.

Patterns of use

Electronic cigarette use has increased significantly in recent years, especially among teenagers and young adults. There has been a dramatic increase in the number of people in this age bracket using e-cigarettes. After the rapid expansion of tobacco products, the US Surgeon General issued a warning in 2018 about the “epidemic” of young people smoking electronic cigarettes. In 2019, the use of e-cigarettes by young people increased to a new high. Over one in five high school students report they are currently smoking e-cigarettes, despite previous studies predicting a decrease in adolescent e-cigarette use by 2020.

New e-cigarette users are often attracted by the flavours available in the devices. JUUL users aged 12 to 24 chose mint as one of their top three favourite flavours in a survey done by the Truth Initiative in 2018, which indicates that they picked it the most recently. There has been an upsurge in the number of high school students who use electronic cigarettes with menthol or mint flavourings, going from 16.3% to 57.3% in recent research. 67% of high school students who used JUUL said that mint or menthol was their favourite flavour. Before JUUL pulled its other flavours from the market, another poll found that menthol was more popular than mint among high school students who used JUUL. Mint was nevertheless popular overall.

 

 

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